Our Story
How we forged our own Genesis
2020 - Beginnings
In September of 2020, we emerged during a time of unprecedented change. The pandemic was in full swing, and the modelling industry was facing upheaval. Contracts were abruptly terminated, and brands struggled to reach consumers as traditional marketing avenues were hindered. We saw an opportunity in this disruption: to help brands market their collections while giving models a new platform to showcase their talent through Genesis.
2021 - Innovation
The Genesis approach was innovative, to bridge the gap between brands and consumers. We found that by working with brands and models who were happy to work from home, we could gain a foothold in a highly competitive market, establishing an initial reputation and brand presence.
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By curating a diverse pool of models, we steadily attracted a client base that sought something fresh. The agility of our modelling-at-home approach allowed Genesis to reach a broad audience and gain credibility. In this time, we laid the groundwork for bigger ambitions, focusing on brand partnerships and creating a name that was visible yet aspirational.
2022 - New Heights
As the world began emerging from the pandemic, we recognised the timing was right to move into the high fashion market, one of the most exclusive and challenging sectors to penetrate.
In May 2022, Genesis achieved a major milestone: receiving patronage from the British Fashion Council. This endorsement legitimised presence in high fashion and positioned us as a serious player on the international stage. I
n June, we hosted our first exclusive event at Jeru Mayfair, attracting high-profile clients, influencers, and industry insiders, which solidified our reputation and opened doors for future collaborations. This marked our initial step into the events space, an area we identified as essential for maintaining a visible, prestigious profile.
2023 - Expansion
In 2023, we focussed on enhancing our model lineup, attracting more high-fashion clients and establishing a reputation that goes beyond traditional modelling.
The excitement builds as we prepare for our first London Fashion Week event in February 2023. Taking place at White City House, this event marks a significant milestone for, placing Genesis at the heart of the fashion industry and allowing us to showcase our models in one of the world’s most iconic fashion venues.
We continue to develop our roster by partnering with prestigious brands that align with our high-fashion and exclusive values.
2024 - Industry Leaders
We have strengthened our name by collaborating with of the most prestigious brands in the fashion industry. Our key clients include globally recognised names like Harrods Gucci, AllSaints, Loewe, Nike, Diesel, Flannels, Tommy Hilfiger, and Vogue. These collaborations have solidified our standing as a go-to agency for premium representation, providing our models with unparalleled exposure.
In February 2024, we celebrated another successful LFW event at White City House, showcasing our growing influence in the high fashion world. We are no longer just a name on the periphery; we have become a trusted participant in these elite circles.